Digital Marketing Campaign for SNOW tires Term Paper

Digital Marketing Campaign for SNOW tires - Term Paper Example This campaign will include a sale of a high number of tires to the market. And the end will be to sell 200,000 tires in North America and Europe in the five winters between 2014 and 2018. This will include creating awareness to consumers in USA, Canada and the European Union and also maintain a 20% sale level in the emerging markets. Sales in these emerging markets will be boosted to 200% of primary market sales after 2018. Online marketing is going to be used as the primary system through which the tires are going to be marketed. Therefore, the plan is to provide online marketing to all the consumers and enter the markets through a unique and distinct system and process. SNOWDRIVE is faced with competition from various levels of competitors. First of all, there is the threat of new entrants which includes companies that can manufacture similar types. This is quite unlikely. Fourthly, there are threats of supplier integration which is quite unreal because SNOWDRIVE are the suppliers. Finally, the threat of competitors in the industry is not really harsh since SNOWDRIVE is innovative in its presentation of this unique winter-type of tires. Political: The policies of the United States and Canada as well as the European Union are relevant and this includes importation and taxation rules as well as Internet disclosure processes and regulations. The liberalization of trade means that promotion could be done from a centralized source and process through which the company can sell and market products. However, important federal and EU relating to the advertising of agencies including respect for local laws must be streamlined. 1. Target customer: The primary customers are young members of these developed economies. This should include the younger sections of society who spend more time online. Secondary customers should be the richer and older users of the Internet who have

International Management Essay Example | Topics and Well Written Essays - 1500 words - 1

International Management - Essay Example ers have reported the co existence of contrasting ends of the continuum of the models that have been described in nation like India, Russian, china and others. Culture will be described in this paper by looking at the qualifications of culture development from a multidisciplinary point of view. The typology of antecedents elucidates the likelihood of unpredictability within the nationalized culture and as well elucidates the fact that culture may perhaps not be bound by state boundaries (Triandis 2002b). It became very difficult to explain a complex phenomenon like culture basing arguments on tow layers yet the problem was like an onion model. Basically multifaceted approach was the best way to go. There are tow famous models of explanations to culture (Adler 2002). Trompenaars and Hampde-Turner Model- they also adopt the onion model concept of describing culture. Nonetheless, their model increases the core level of the very basic two encrusted model, to a certain extent than the outer level. In their perspective, culture is comprised of basic assumptions at the centre point. The fundamental assumptions are to some extent comparable to the values in the Hofstede model (Hall 1996). Hofstede Geert- he described culture as a collection of aspect that programs the mind and differentiates the elements of one grouping or class of people from another. He proposed four layers each of which included lower level being a model of a peeled onion, layer after layer. Figure 1 shows how Hofstede indicated the differences between culture, personality and human nature (Hofstede & McCrae 2004). One weakness of the cross-cultural analyses is the failure to go beyond the predisposition to equate culture with the conception of the country. A nation state is a political unit which consists of an independent state populated primarily by inhabitants sharing a universal culture, language/languages and history. Cultures do not have strict borders like nations or states. Its appearance